What To Do About Never Ending To-Do Lists

If you’re an entrepreneur, chances are you have a never ending to-do list about a mile long. And it’s easy for that to cause stress and frustration (and maybe even feelings of inadequacy). Here are three ways to deal with it.

1)    Admit it will never all be done. It just won’t. So quite working all hours in a futile effort to do it all, or feeling overwhelmed or guilty when it isn’t.

2)    Break it up. Giant to-do lists are hard to deal with. So break yours down in order of importance. Then each day make a shorter list of just what you’re going to do today, starting with what is most important.

3)    Outsource albatross items. You know those tasks that need to be done, but you somehow never seem to get to? Those are albatross items on your to-do list because they’re a burden on your psyche. Either admit you don’t need to do them, or hire someone else—like a Virtual Assistant—to get them done

Submit Articles For More Traffic

Need more, targeted, Website traffic? These days pay-per-click advertising has gotten prohibitively expensive. And competition for search engine rankings is tough.

While social networking can be a terrific way to drive traffic it requires a clear strategy and a whole lot of work. That’s why I love submitting articles to online databases (and social networking sites where possible!). It doesn’t take much time or cost a thing. And the people who read your articles and click through to your site have already decide they like what you have to say.

Plus, other people can republish your articles as long as they include your author attribution. That means more eyeballs on reading your work and more links back to your site. All good things for increasing Website traffic, both in terms of numbers and quality.

You can start with big, generalist sites like ezinearticles.com. But to find the best sites for you, Google “online article submission sites + your main topic”.

Submit Articles For More Traffic

Need more, targeted, Website traffic? These days pay-per-click advertising has gotten prohibitively expensive. And competition for search engine rankings is tough.

While social networking can be a terrific way to drive traffic it requires a clear strategy and a whole lot of work. That’s why I love submitting articles to online databases (and social networking sites where possible!). It doesn’t take much time or cost a thing. And the people who read your articles and click through to your site have already decide they like what you have to say.

Plus, other people can republish your articles as long as they include your author attribution. That means more eyeballs on reading your work and more links back to your site. All good things for increasing Website traffic, both in terms of numbers and quality.

You can start with big, generalist sites like ezinearticles.com. But to find the best sites for you, Google “online article submission sites + your main topic”.

5 Easy Ways to Upsell Your Products and Services

By Stacy Karacostas -

5 Easy Ways to Upsell Your Products and Services

1) If you sell and ship products, put an ad or coupon for a related product or an upgrade in the box.

2) Send new clients a thank you card with a promotion for or mention of one of your other services.

3) Put a sign up in your store or office announcing a new offering or special deal. Just make sure it doesn’t get lost in the clutter. And ideally train your staff to point it out.

4) Send targeted follow-up emails to clients or customers offering them a related product or service (you can do this automatically with a good email autoresponder and shopping cart)

5) On your Website, offer an added discount for buying two products or services together (Amazon does a great job of this by always offering a second book on the same subject below your main selection).

Remember, upselling is really just a matter of offering something else your customer is likely to want, based on what they’re buying now. Simple as that.

You’re doing your clients a HUGE disservice if you don’t tell them you have something else they may want or need. And you’re leaving money on the table in your own business.

Are You Upselling?

A while back, my hubby and I were on our way back from one of my speaking engagements, and decided to pick up dinner to go. So we called one of our favorite teriyaki joints (Seattle’s Best, on 1st Ave S), to place an order.

Since it’s a little out of the way for us normally, we hadn’t eaten there in a while. So we were rather excited to have it conveniently located on our route home.

Then life got even better…

The woman who took my husband’s order asked if we’d like brown rice instead of white!

Now I don’t each much white rice. But I love brown rice! In fact I’ll order it every time if given the option. So this was a very pleasant surprise.

My husband said yes right away even though it cost a bit more. And boy was it good! This place has the yummiest teriyaki sauce, and it is divine on rice (white or brown).

I can say for sure we’ll now be going out of our way to eat there more …And I bet we’re not alone.

My husband and I were very impressed from a sales and marketing standpoint too. Because they’re clearly paying attention to changes in people’s eating habits, and changing their menu to suit. And they’re making sure customers know about this new option…They actually asked for the upsell!

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Upselling doesn’t have to be hard or uncomfortable
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With the simple act of asking if we’d like their newest menu item as a substitute, Seattle’s Best made $1.90 more. And now we’ll be there more often, and spending more money each time to get that fine brown rice.

All they had to do was let us know this option is now available, and boom, they grew their business. Best of all, I’m thrilled to have spent the extra money.

This was upselling at its finest. And it’s most simple.

What’s interesting is that big companies and chains often train their employees to ask if you want to make it a combo, add fries with that, try their new dessert, etc. Yet it’s rare to see this done in small restaurants (or any small business).

Which is silly. Because it’s one of the easiest things to do. And almost any business can do it (not just restaurants!).

When I worked in my parent’s animal hospital, we boarded pets. And we always asked if clients wanted their pets bathed before going home. More than 50% said yes.

Added convenience for them, more revenue for us!

The key here is…We were trained to ask.

All too often small business owners (or their employees) just don’t ask. Maybe because they aren’t comfortable selling.

Or they feel like they don’t have time to train employees in this much detail.

Or don’t know how to get the employees to do it.

Or, even worse, they think the employees are asking, when in reality it’s not happening (When was the last time you had a “secret shopper” call in to see what employees really say when they answer the phone???).

In the last case, the poor business owner is usually left thinking the promotion isn’t working. Or the new product or service is a dud.

When in reality clients don’t know it exists!

The bottom line is, you have to let people know about other options, or you probably won’t sell very many. Thankfully, you don’t even have to be there in person to do an effective upsell.