Internet Marketing Services with Karma Blueprints

Friday, October 22nd, 2010 at 10:41 am  
Leave your comment

Miami Beach, FL (Vocus) October 19, 2010

Karma Snack, a Miami based social medial agency is now introducing the Karma Blueprint; a structural plan for online marketing campaigns. Karma Snack specializes in advanced internet marketing services and digital media campaigns. The agency provides clients with complete online marketing campaigns which integrate PPC management, search engine optimization, email/newsletter marketing, affiliate marketing management, local SEO setup, and social media marketing, all built with branding in mind.

Running a business of any size takes a lot of work. A successful business of any kind today requires a website in order to be successful. The best solution for many business owners has been to hire Karma Snack to take care of all their online marketing. The new Karma Blueprints includes in-depth keyword research, demographic research, psycho-graphic analysis, behavioral analytics and predictive analysis of a client’s industry.

As a web agency, Karma Snack is dedicated to generating results for a client’s online business in as little as 2 to 12 weeks for full scale marketing campaigns. Karma utilizes unique social media portals to drive in traffic. Simultaneously Karma Snack builds organic rankings to compliment the PPC lead and traffic generation. With the right sized marketing campaign, clients are able to see results much sooner than what traditional SEO companies are able to produce. The agency also has a dedicated web design and development team in house.

The Miami Beach based agency’s individual marketing services such as SEO has already generated a tremendous amount of traffic for online businesses by helping them rank better for target keywords and increased their online return on investment. As part of the general internet marketing process, websites are modified to look exactly the same on every computer (W3 Validated), accessible to handicapped individuals, and are cross browser compatible. Karma Snack’s unique website architectural structure allows website to rank faster in search engines and drive in more targeted traffic. Combining custom site structure with custom funneling design produces a much higher conversion rate of visitor to lead ratio when compared to the template driven practices many SEO companies use.

Karma Snack has also put together a unique spin on web marketing, which has catapulted their clients’ websites into more profitable online vehicles. The agency has designed websites of all kinds from e-commerce websites for shoes, Italian restaurants, online education portals, commercial loans, mixed martial arts and more. Most businesses recognize they need a professional online presence in order to compete locally as well as globally in the modern business world. The agency has recognized and responded to this new demand by designing a structural and profitable online marketing strategy that utilizes the new Karma Blueprints as the beginning step to a proper campaign.

Karma Snack has already changed Miami’s attitude towards marketing. They’ve helped companies go from non-traceable traditional mediums such as radio, television and print to more accountable marketing initiatives based on strict data, leads, sales, accountability, and measurability.

Karma Snack has a great track record of using social media to generate buzz and excitement for their clients. In the past, the agency has used several forms of marketing such as guerrilla marketing, word of mouth, and viral SEO marketing to achieve results for their customers. With the more recent advancements made with Web 2.0 and other social media platforms, clients can see results faster, and measure their ROI with clarity in contrast to traditional mediums such as television, radio, and print. An integrated online marketing strategy with advanced website SEO has now replaced more established forms of marketing according to the latest studies.

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/10/19/prwebprweb4669354.DTL

8 ways to raise finance for your business

Tuesday, June 8th, 2010 at 11:43 am  
Leave your comment

Business News Online: June 2010

8 ways to raise finance for your business

Since the credit crunch, small businesses have reduced their borrowing from banks – latest figures* from the Federation of Small Businesses (FSB) show only 18 per cent of small firms have approached the banks for new credit in 2010.

Some high street banks are offering special services to small and medium-sized enterprises, but new finance solutions have grown in popularity to fill some of the gaps left by conventional bank lending. We outline some of your options.

1. Raising finance through friends and family

Raising money from family and friends is a popular option. Many people like the idea of keeping profit “in the family”, or maybe find the formality of banks and other sources off-putting.

  • Advantages. Friends or family may be more willing to lend you money than a bank, particularly if you cannot provide security for a loan. Friends and family may offer easy terms – eg an interest-free loan. If you can raise some finance from your own resources or friends and family, it should make it easier to get additional finance from the bank.
  • Disadvantages. The apparent friendliness and informality of raising cash this way may be deceptive. You may feel under personal pressure, particularly if your business starts to struggle and there’s a risk that friends or family will lose their money. Any kind of business fund-raising should be handled properly to avoid disputes or accusations. So when a friendship or family relationship is at stake, employ an accountant or solicitor.

2. Peer to peer lending

This type of lending is also known as person to person (P2P) or social lending. The advent of the internet has enabled people to lend to each other without the intermediation of traditional financial institutions. The most well known and developed online marketplace in the UK is ZOPA, which links individual investors, lenders and borrowers in a pooled fund.

  • Advantages. Many individuals in need of short term loans for personal or business use find these networks attractive. These lenders generally charge lower interest rates than traditional banks.
  • Disadvantages. You must have a good credit history to get a good rate. In the UK, loans are made to individuals not companies.

Read the rest of this entry

Still Value in Print Advertising

Friday, April 23rd, 2010 at 1:57 pm  
Leave your comment

Still Value in Print Advertising

By Abby Johnson,

Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in traditional print advertising.

In this SmallBusinessNewz report, Abby Johnson discusses various scenarios in which print advertising is the only way to reach consumers. On the other hand, there are also situations in which digital advertising is the better option.

Check out this video to learn more about why print advertising is still relevant, right here on SmallBusinessNewz.

Don’t Waste Your Customers’ Time with Your Site

Thursday, April 22nd, 2010 at 6:37 am  
Leave your comment

Don’t Waste Your Customers’ Time with Your Site

By Chris Crum – Thu, 04/08/2010 – 4:25pm.

If it’s Not Easy, They’ll Just Leave.

If you’ve ever analyzed your website’s bounce rate, you may have found problems with people leaving before they get through the buying process. Have you noticed that a lot of people left your site at the point where they have to fill out a form? This may be because you’re asking for too much information.

By this, I don’t necessarily mean that you’re asking for information that people don’t want to share for personal reasons. Perhaps you’re just asking for too much in general. You’re taking up too much of the customer’s time.

Time is an incredibly valuable thing these days, when consumers have much more information coming into their lives than ever before, particularly online. People have news feeds, Facebook, email, online video, search, and plenty of other things to take up their online time. Sure, shopping is one of these things, and you may fit into that, but it doesn’t change the fact that time is a factor.

Essentially, it should be as quick and painless as possible from the point where a customer reaches your site, finds what they’re looking for, and buys it.

“For instance, if you have an email form and you’re collecting email addresses to put them on your email newsletter, you may ask their name, their interests, their email address, have some checkboxes – where did you hear about us…thinking that that’s just a normal field, but when someone looks at it, they say, ‘I don’t really want to spend the time to fill that out,’” says Brandon Eley, author of the book Online Marketing Inside Out.

“Reducing the number of form fields that you put on a form dramatically increases the number of people who will actually fill it out,” he adds. “So only ask for the information that you really need. The same goes for a check-out process or a registration process. Make it as simple and concise as you can, and you’ll really increase those conversions.”

In addition, it is a good idea, if you run an e-commerce site, that you have a consistent navigation system in place throughout the site, so customers can always get to what they are looking for without having to look for how to look for it. Have a search box on every page. Don’t make it hard on the customer, because they’ll just leave and find a more usable site.

Time is increasingly scarce, and that means people have less patience. Why do you think Google is talking about making site speed a ranking factor in search results?

“Chunk” Your Time…

Saturday, April 3rd, 2010 at 2:20 am  
Leave your comment

No matter what, there will always be 24 hours in a day. So why doesn’t that leave you with enough time to get everything done? Your to-do list is turning into a wish list, the family hasn’t seen you for weeks, and you’ve given up on sleep. Too much time is spent trying to cram in too many things, so how can you gain control of your time before it drives you crazy?

Multitaskers are praised and admired for being able to get several jobs done at once. But the simple truth is that multitasking doesn’t work. It’s a wonderful concept and would be great if it really existed, but the human brain cannot cope. As people divide their attention among a number of tasks, concentration suf-fers and performance and productivity are eroded.

“If you look at classical psychology textbooks, they tell you people can’t multitask, it’s psychologically impossible,” says Stanford University Professor Clifford Nass. He was one of the researchers whose findings on the topic were published in a scientific paper in 2009. The study concluded that multitasking is counterproductive. So what’s a busy business gal to do?

Rock the clock

The answer is to chunk your daily activities into specific blocks of time. So attack all your e-mails in one chunk, schedule your meetings in chunks, and do all your phone calls in one chunk. It is known as time chunking and in Time Management from the Inside Out, best-selling author and time management expert Julie Morgenstern explains how it can easily bring order to your chaotic schedule. “It is my observation that the single most common obstacle people face in managing their days lies in the way they view time,” Morgenstern writes. “Therefore, the very first step in taking control of time is to challenge your very perception of it.”

Morgenstern contends that it is essential to view time as a tangible concept and not as something that is hard to get a grip on because it is amorphous and invisible. Her breakthrough moment came when she started to realize that organizing time is no different from organizing space. For example, she draws an analogy between a cluttered schedule and a cluttered closet. They both have a limited amount of space and are crammed with more stuff than can be accommodated. No matter how many dividers and baskets you buy for your closet, they will never do the job. The same is true of time management tools that fail to tame your schedule.

The organizing guru asks us to consider a schedule as something that has edges, a container that we can fill with a limited number of objects (tasks). In so doing it forces us to be more selective about what goes in, and prevents any one project from monopolizing our time. It doesn’t matter how big or small your workload, every project, task, and challenge can be chunked.

Create a plan

To chunk your time you need to create a plan of action that starts with an estimate of how long each task will take. In her book Morgenstern notes that the to-do lists of most of her clients lack time estimates next to the items. She advises writing estimates next to each one. It is a simple yet vital skill to master. Once you set aside chunks of time for specific tasks you will be able to make decisions about which tasks to handle, which ones you won’t, and what you can delegate.

Procrastination is one of the biggest barriers to conquering the time challenge and the principle reason for this, according to Morgenstern, is that an individual will try to do too much at once to tackle an overly complex task. The answer, she says, is to break it down into manageable time chunks. For example, break a three-hour task into six manageable half-hour tasks.

Morgenstern also believes we should develop a big picture view by prioritizing our goals (e.g., maintaining a happy home, excelling in business,) as well as everything we do.  Important e-mails, business meetings, and even relaxation need to fall into a category.

Map your time

Instead of drawing up a schedule, consider what Morgenstern calls a “time map” to allocate your time. A schedule would have a specific task attached to a specific time, like “2:00-4:00 p.m.—write Joe’s report,” whereas a time map would indicate a general “2:00-4:00 p.m.—write reports.” By doing this you can clearly see if you have allocated enough time for your activities, plus it should make you realize that your time is not as erratic as you think it is. You should also take care not to over-schedule yourself, so build in some flexibility, and remember that the unexpected will always happen.

You could start time chunking by taking baby steps at first to see how it feels. Choose a single task and set aside the one hour you know it will take. Don’t allow any interruptions until the task is complete and don’t be diverted by e-mails that ping into your inbox. After a few weeks you will notice how much more quickly you’re able to get that task done.

By chunking your time effectively you will easily be able to work out where your time goes, and it should stop your flitting from one half-finished job to another. Every task or activity will have its own home, allowing you to be more focused and more productive. And you will gain more control of your time to help you live the life you want to lead. –P.A.


Related Blogs

 Page 1 of 2  1  2 »