Want to Get Clients? Use AttrACTION

Want to Get Clients? Use AttrACTION

By Jennifer Davey – Wed, 06/09/2010 – 8:46am.

These days, “attraction” is a huge buzzword. If you’re in business, you’ve probably already heard of attraction marketing, wealth attraction, client attraction, business attraction, the law of attraction, and there’s even something called success attraction. That’s a lot of attraction to keep track of!

I’m a huge believer in the importance of having the right mindset. I believe that it affects every aspect of your business and your life. I know from experience that if my mindset is not right due to a family issue, client troubles, or an unmet goal, it comes out in my business.

But while mindset is a gigantic part of your success picture, equally important are the actions that you take. Remember this: The action is in attrACTION.

In other words, the law of attraction could just as easily be called the “law of action.” I’ll show you what I mean. Look at the steps of for the law of attraction, and see how they relate to the steps for my Law of Action.

Law of Attraction – First Step
Know what you would like to attract.
Jennifer’s Law of Action – First Step
Clearly define your goals, the details of your success, your ideal outcomes, and the impact you want them to have on your life. Then, use this information to create small steps and achievable milestones.

Law of Attraction – Second Step
Request what you want from the universe.
Jennifer’s Law of Action – Second Step
Create a commitment to your goal, and make it your top priority. Make a plan based on your steps and milestones from step one, and schedule time to do take all the actions you need in order to reach your goal.

Law of Attraction – Third Step
Visualize your success, and feel like it’s in your grasp.
Jennifer’s Law of Action – Third Step
I say basically the same. Visualize the success you want to attract, and allow yourself to feel that you’ve already reached that success. This will make the needed actions easier to take. When you truly believe that you have what it takes to be successful, all of these actions become much easier. And when it’s easy to take action, it’s easy to achieve success. Think of the well-known phrase, “Fake it until you make it.” Same idea, but you won’t have to fake it.

Law of Attraction – Fourth Step
Be thankful for the fact that you have achieved your goal.
Jennifer’s Law of Action – Fourth Step
Again, I say almost the same thing. Be thankful for the goals you have achieved. This is important for two main reasons:

1)    When you’re thankful, you become capable of enjoying your success, which is what it’s all about.
2)    When you’re thankful, the people around you will feel appreciated, which leads to more good things.

All of your actions for getting clients should be done mindfully. Mindful actions translate into the things that you’re seeking to attract. Also, mindful actions that are based upon reaching specific goals help you recognize opportunities that you otherwise might miss.

Think about it: Are you using attrACTION?

14 Tips for Exceeding Clients’ Expectations
By Jennifer Davey – Wed, 04/28/2010 – 4:40pm.

“Under-promise, and over-deliver.” That’s the old adage. If you want to exceed your clients’ expectations on a regular basis, it’s important to find strategies that don’t require too much time or money. After all, you’re a small-business owner, so you probably don’t have a huge staff to help you work with clients.

While getting clients is always important, keeping clients is absolutely essential!

Try these 14 tips for exceeding clients’ expectations:

1. Always meet your deadlines. This makes your clients feel that you value them and that they are important to you.

2. Always fulfill your promises. Do what you say you’re going to do. This may sound obvious, but it’s the number one reason why clients are unsatisfied.

3. Return all emails and calls. You want your clients to feel that the lines of communication are open. If you don’t have time right away, send a brief message saying that you’ll get back to them in detail as soon as you can, and fulfill this promise.

4. Keep your client up-to-date on all progress. Send regular updates, even just to touch base and let them know that you’re working. If you’re just starting out, make it clear that you’re excited to get started and that they can communicate with you about any concerns. Doing these things will make your client feel well taken-care-of and important.

5. Build relationships with all your clients. It’s not a good practice to only reach out to clients when you have something you want to sell them. Make sure they’re signed up for your newsletter (which is not just marketing material, but mostly useful content). Regularly check in with them, even if just to say hello. If you come across an article that is relevant to your client, forward it to them.

6. Teach your clients about the best buying practices for your industry. This will make them feel more confident and satisfied to be working with you. Don’t keep them in the dark about these things. Be honest and open.

7. Be your clients’ best resource. Refer them as much as possible. Share your proven contacts with them. Assist them in finding the expert help they need (which will also help you form your own strategic alliances).

8. Offer more. Any time a client purchases something from you, make sure they know that you have more to give.

9. Seek your ideal clients, and work with them. This way, you’ll be in the best position possible to have satisfied clients.

10. Meet their needs. Make sure that what you’re offering is exactly what your clients want. Talk to your loyal clients about what more you could do for them or if there’s something else you should be offering.

11. Welcome feedback. This is one of the best ways to improve your business. Listen to what clients have to say about your work, and don’t take it personally. Make sure they know you want their opinions.

12. Offer suggestions. You are the expert. Share your expertise by offering your clients relevant suggestions.

13. Be pleasant to work with. Being warm and friendly goes a long way for your business. Treat clients as you would like to be treated.

14. No surprises. Don’t add sneaky fees or extra costs. Be upfront with all financial matters.
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Business, Small Business, Clients, SMB, Expectations

14 Tips for Exceeding Clients’ Expectations

By Jennifer Davey – Wed, 04/28/2010 – 4:40pm.

“Under-promise, and over-deliver.” That’s the old adage. If you want to exceed your clients’ expectations on a regular basis, it’s important to find strategies that don’t require too much time or money. After all, you’re a small-business owner, so you probably don’t have a huge staff to help you work with clients.

While getting clients is always important, keeping clients is absolutely essential!

Try these 14 tips for exceeding clients’ expectations:

1.    Always meet your deadlines. This makes your clients feel that you value them and that they are important to you.

2.    Always fulfill your promises. Do what you say you’re going to do. This may sound obvious, but it’s the number one reason why clients are unsatisfied.

3.    Return all emails and calls. You want your clients to feel that the lines of communication are open. If you don’t have time right away, send a brief message saying that you’ll get back to them in detail as soon as you can, and fulfill this promise.

4.    Keep your client up-to-date on all progress. Send regular updates, even just to touch base and let them know that you’re working. If you’re just starting out, make it clear that you’re excited to get started and that they can communicate with you about any concerns. Doing these things will make your client feel well taken-care-of and important.

5.    Build relationships with all your clients. It’s not a good practice to only reach out to clients when you have something you want to sell them. Make sure they’re signed up for your newsletter (which is not just marketing material, but mostly useful content). Regularly check in with them, even if just to say hello. If you come across an article that is relevant to your client, forward it to them.

6.    Teach your clients about the best buying practices for your industry. This will make them feel more confident and satisfied to be working with you. Don’t keep them in the dark about these things. Be honest and open.

7.    Be your clients’ best resource. Refer them as much as possible. Share your proven contacts with them. Assist them in finding the expert help they need (which will also help you form your own strategic alliances).

8.    Offer more. Any time a client purchases something from you, make sure they know that you have more to give.

9.    Seek your ideal clients, and work with them. This way, you’ll be in the best position possible to have satisfied clients.

10.    Meet their needs. Make sure that what you’re offering is exactly what your clients want. Talk to your loyal clients about what more you could do for them or if there’s something else you should be offering.

11.    Welcome feedback. This is one of the best ways to improve your business. Listen to what clients have to say about your work, and don’t take it personally. Make sure they know you want their opinions.

12.    Offer suggestions. You are the expert. Share your expertise by offering your clients relevant suggestions.

13.    Be pleasant to work with. Being warm and friendly goes a long way for your business. Treat clients as you would like to be treated.

14.    No surprises. Don’t add sneaky fees or extra costs. Be upfront with all financial matters.