According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.

The report was sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business. It found that small businesses have turned to social media as a result of the economic downturn and are using social to identify and attract new customers, build brand awareness, and stay engaged with customers.

So, now that we’ve gotten this far, what’s next? As Abby Johnson explains, up to this point social media has been more about fun than business. Now that the newness has somewhat settled, Chris Brogan, the President of New Marketing Labs, believes it is time that social media is taken more seriously.

Find out what he means as well as important statistics regarding social media adoption, only on SmallBusinessNewz.

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