Is your business lacking the ambition it needs to innovate? Unfortunately, this seems to be happening within a lot of companies of late. For this reason, Abby Johnson offers some tips that businesses can implement that actually encourage innovation.

More SmallBusinessNewz Videos

These tips include empowering employees, allowing employees to volunteer, practicing sharing, mentoring programs, and partnering with startups. Each of these tips creates a culture within the business that makes employees feel good about what they are doing. This, in turn, makes them want to succeed, which sparks new ideas and innovations.

Learn more about what your business can do to encourage innovation in this video report right here on SmallBusinessNewz.

More SmallBusinessNewz Videos

Is it possible to do too much marketing? Not really. In most cases, when you think you are doing too much, you are probably doing just the right amount. So, how can you know if you need to increase your marketing efforts?

In this SBN report, Abby Johnson provides 5 reasons that indicate when marketers need to make improvements to their marketing strategy. The reasons could vary from not showing up ahead of your competitors in Google to considering why your phones aren’t ringing like they once did.

Since it is critical to keep your marketing strategy updated, check out this video report on SmallBusinessNewz to make sure that you are not neglecting it. Also, be sure to watch “How to Boost Your Marketing Strategy Part 2″ to learn 5 more indicators as to why your marketing efforts are not performing.

More SmallBusinessNewz Videos

Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

ExactTarget’s 2009 Channel Preference Study found that 76 percent of all consumers have been directly influenced to purchase a product or service online. This statistic proves that direct mail is a viable offline marketing channel.

In this SBN segment, learn how the following 7 ways help to drive traffic online:

1. Compelling offer
2. Readable URL
3. Personalization
4. Clear call to action
5. Deadline
6. Unique landing page
7. Contact information

Check out all the details right here on SmallBusinessNewz.

Tags:

The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?

In this video broadcast, Abby Johnson explains how less is sometimes more in terms of descriptions and features. In other words, you don’t want to give a potential buyer so much information and drive him away. Instead, a business should provide its most prominent features and those that set it apart from its competitors.

Watch this

More SmallBusinessNewz Videos

When businesses try to cut costs, they sometimes think their only option is to cut budgets. However, there are many expenses that businesses can cut right in their own office. Business consulting expert Ken Gaebler of Gaebler Ventures even said that office expenses can amount up to as much as 5 percent of total revenues for small businesses.

As Reporter Abby Johnson explains in this broadcast, 5 ways to help businesses cut their office expenses include:

1. Operate virtually as much as possible
2. Re-negotiate your lease
3. Share office space with another business
4. Check out economic development zones
5. Find short-term rentals

To see a full explanation of these tips, tune into this broadcast right here on SmallBusinessNewz.com.