EDINBURGH, August 16, 2011 /PRNewswire/ –

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity.  The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry.  It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from http://www.bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

About LBi and bigmouthmedia:

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with its media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search engine optimisation, PPC, usability and web analytics.

There are many things that make LBi unique, but if the company had to choose one it would be its ability to bring together diverse teams of experts to suit any brief. The company calls this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

PR contact:
Tim Banks
PR contact
Bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
+44(0)1273-697-170
http://www.bigmouthmedia.com
Twitter: @bigmouthmedia

SOURCE Bigmouthmedia

Article source: http://www.prnewswire.com/news-releases/bigmouthmedias-fiona-robertson-gets-call-up-to-the-a4uexpo-advisory-board-127821843.html

Internet Affiliate Marketing is said to be the most popular business model online. In a nutshell you are an intermediary between the seller and the buyer. Put simply people have a need that requires satisfying or a problem that needs solving.  Your job will be to find these affiliate programs that have the products and or services that meet these needs. When your customer buys the product or service, the seller will pay you a fee.  It is really as simple as that and I hope to show you in the following articles what this will entail.

First, and most importantly you must find the Need. What I mean is you must first find out who is your target market.

Second, having established who is going to be your prospective customers you will need to find out what they want and if they can afford to buy it.

Thirdly, you will need to source organizations, companies or individuals who have affiliate programs with enough products and services to be able to satisfy your clients’ needs.

And finally you will need a proven system to be able to deliver your business model

Now some are of the opinion that you must have a passion or expertise in the specific market you are targeting. The rationale is that you might be excited and willing to sell anything to anyone to start with but after a while it will take a lot of motivation to be able to sustain such an enthusiasm.

Others say that all you need is a proven system and no need to know more than the basics of the market and the products you are going to sell. The decision is entirely yours as you know what fits you best.

However one thing everyone agrees upon is that the target market must have money and is willing to invest into your products and services as without that you might have the best products on the market but no one can afford to buy them. Many people make that fundamental mistake so start an Internet Affiliate Marketing business by finding people with a need who have and are willing to spend their money on your products. Of course they don’t have to be ‘your’ products but those of the affiliate programs.

Of course if it happens that your are an expert in a market that you are also passionate about and can provide your own products or services you know are needed, well you have hit the jackpot my friend.

In the next article I will expand a little more hoping to demystify Internet Affiliate Marketing so that you can have the necessary information that will help you come to an informed decision.

In the meantime t visit the Affiliate Power Group online mentoring website to ensure you get the right guidance and support on how to start your Internet Affiliate Marketing business and avoid scammers and spammers TRY it for $1 Right NOW!

Retailers are using Internet Affiliate Marketing as a preferred method to increase their network coverage. But according to reports coming out from the Black Hat conference from the USA, this may be helping scammers to.

According to Bradley Anstis, vice president of technical strategy for M86 Security, unethical and some criminal affiliates act as agents for scamming organisations selling everything from drugs to so called effective weight loss products. Putting the stop on unscrupulous Internet Affiliate Marketers could be one of the most efficient  strategy for reducing spam and phishing.

Security research is going after botnet networks, and they’re going after all those sorts of aspects of the cybercrime ecosystem. But affiliate programs can also have a pretty interesting effect on cybercrimes. The idea is to inform and educate so that those who use affiliate programs can recognise those that are unethical and most importantly either avoid them or do something to flash them out.

Researchers have spent some time studying spammers, botnets, and crooked operations. These unsavoury characters are often connected with a small number of Internet Affiliate Marketing individuals or organisations, who help scammers manage their marketing logistics.

In effect scammers communicate with affiliate programs who act as a go-between to the actual merchants. So depending on how legitimate the product claims are these spammers could be operating just within the legal boundaries.

As an example take the Belly Fat ads that have been plaguing the net for the best part of a year, those affiliates scammers responsible for these ads have been pursued by the FTC working on a lawsuit across states. They are also pursuing other scam products such as acai berry supplements and other diet miracles.

"The piece that really nailed it for us was the closure of Spamit last year, in which we saw the volume of spam plummet overnight," Anstis says. "The closure was the single biggest impact on spam volumes in the last four years."

As retailers expand and subject the Internet Affiliate Marketing business to more spam and fraud there is light at the end of the tunnel. What is important is for all would be marketers to be vigilant and do their due diligence before embarking on any online project.

To ensure you get the right guidance and support on how to start your Internet Affiliate Marketing business and avoid scammers and spammers online visit the Affiliate Power Group online mentoring website and try it for $1

New York, NY (PRWEB) August 03, 2011

AffiliateBenchmarks, the research division of leading digital marketing agency Netx, collects pertinent information for website publishers, advertisers, ad agencies, etc. and serves as a guide to navigating the affiliate industry. A shorter survey is now open to affiliates, advertisers with affiliate programs, and affiliate agencies.

Last year, over 10,000 participated in the 41-question survey, making it the largest research study in the history of affiliate marketing. This year, the data analysis will be offered in webinar format and valued at $3,000. All survey participants will receive a free copy of the raw survey data. Participants can access the survey using this link until the survey closes on September 1st.

“New features of the 2011 AffiliateBenchmarks Survey include a shorter and simpler format, new questions on Tax Nexus, US and International data reports, and more.” Says Peter Figueredo, founding partner of Netx: “This year, we will merge data from affiliates, advertisers, and agencies from all over the globe, providing a multidimensional view of the affiliate marketing industry.”

Google, eBay, Amazon, Commission Junction, and the Performance Marketing Association are just a few of the many prominent industry organizations that support the AffiliateBenchmarks Research Study. With hope to exceed last year’s stellar participant base, Netx invites the entire affiliate industry to participate in the 2011 survey. “The insights generated from the data are invaluable to all industry parties in developing successful business strategies and relationships,” states Netx founding partner Chris Kramer. “Our industry depends on research and education in order to grow.”

Some highlights of this research will be presented during a session at the Affiliate Summit conference in New York later this month.

Affiliates, advertisers, and agencies are encouraged to take the quick survey before the September 1st deadline. Participants will receive their free copy of the results within the 2 weeks after the survey closes.

About AffiliateBenchmarks: AffiliateBenchmarks is the affiliate research division of Netx. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community.

About Netx: Netx (previously NETexponent) is a full-service online performance marketing agency based in New York City. Since 2001, Netx has developed efficiency-driven search marketing and affiliate marketing programs for premier clients.

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For the original version on PRWeb visit: www.prweb.com/releases/prwebaffiliate-research/affiliate-summit/prweb8687812.htm

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/03/prweb8687812.DTL

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The AffStat Special Report: Women in Affiliate Marketing 2011 is now available for free at affstat.com. The report can be viewed online or downloaded.

Approximately 300 companies were surveyed regarding women’s involvement in their affiliate marketing businesses for this report.

The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data and charts on the industry overall, as well as segmented data on affiliates, merchants, affiliate networks, cpa networks, technology providers, and more.

Feel free to use material from the report in blog posts, presentations, etc. Just reference that the information came from the AffStat Special Report: Women in Affiliate Marketing 2011.

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