Until now we have analysed how the SEO for our affiliate marketing website starts as the keywords are chosen and included in the hypertext of the pages, we have examined how we can employ social networking to publish links to our site and how we can write articles which will carry links to the website in conjunction with keywords relating to what the website does, and how we can distribute 1000′s of separate copies of the pieces around the internet for the search engines to read and build the quantity of links back to our site.
This is fine, solid search engine optimisation. The search engines will build the ranking of the shop against the competition and painstakingly, our affiliate marketing shop will climb its way up the results tables in response to shoppers searching on our keywords. The difficulty here, is that is takes weeks. It is not a speedy operation and here is a sticking point, as during the time we are climbing the rankings, it is costing money to our service providers and if you are paying for article publication use, that too. What we want to do is look for a shortcut that propels us to the sight of the shoppers in the meantime.
Pay Per Click (PPC) advertising will achieve this for us. As the name hints, it does cost. It is advertising, what do you expect? But it can be strictly managed so that it doesn’t get out of hand. We must also bear in mind that people (like me for certain, how about you?) would rather to select links in the ‘organic’ results on the page which is what most search engine optimisation is put our site, rather than paid for ads, but that doesn’t mean it isn’t worthwhile doing as folks will click on them, see your affiliate marketing shop and hopefully spend money which makes you money. So, how to achieve this?
You could find a specialist, but my worry is that because they charge you a flat rate for every click, the cynical individual in me wonders if they don’t pay people to click the links. The easiest method is, like the rest of your search engine optimisation, to work it yourself and use something like Google Adwords. You are going to need a Google id anyway for the tools illustrated in Part 5, so if you haven’t already, go and sign up now through Adwords. What you have to do is to open a fresh campaign for your affiliate marketing shop and you will be helped through.
Pick your target territory (go with “All” if you have affiliate marketing partners in different nations and choose the languages that may be relevant), keep the defaults for the remainder and tell it how much you are prepared to spend as a maximum per day. Miss the other option and then click “save and continue”.
On the following page, give the Ad Group a title and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the really vital sections. Open a new tab or window in your browser, go to your affiliate marketing website and then someplace in the page, right click and select ‘view source’ from the list which will open another window with prints the HTML code for your site. At the top, go to the meta name=”keywords” part and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which orders Google to exhibit the advert when users search on those words. It also obviously compliments our search engine optimisation campaign, and as users follow them, again the affiliate marketing rating score increases.
The following requirement is to bid on the keywords. Remembering your daily maximum, you have to chose how much you are happy to pay every time someone clicks on your ad to go to your affiliate marketing shop. For now, just fill in your default bid. If you are really eager to be on the first page each time, enter in a high sum but do remember that plenty will visit your site which will cost, but not purchase. You will not pay that sum each time, you will pay the next amount up after the next highest bid, so if you bid 1.00 and the next best is 25p, you will most likely pay 30p. For now, be restrained because the Adwords monitoring tool will be able to help later.
Now, when you save it, the ad will be verified by Google and if there is an issue you will get an email. But by selecting the Campaigns tab at the top of the screen, you can view how your advert is performing, how many times it’s been displayed and how many times followed. All handy stuff, but review the Adwords tool and get familiar with it, learn the FAQs and the rules and understand better exploit it to promote your affiliate marketing shop and further your search engine optimisation programme.