The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?
In this video broadcast, Abby Johnson explains how less is sometimes more in terms of descriptions and features. In other words, you don’t want to give a potential buyer so much information and drive him away. Instead, a business should provide its most prominent features and those that set it apart from its competitors.