The Reason Most Prosuming Marketing Projects Fail And How To Avoid The Same Pitfalls: Part 1

Getting involved in affiliate marketing is not an activity to be done on a whim. You will very likely have been bombarded by spam emails, tweets and I dare say SMS messages too, offering untold wealthy for working at home online. Now, it’s become so commonplace that comedians are able to make jokes about them in the knowledge that the audience will know what they are talking about and getting a laugh. And quite right too, since for the most part, these adverts are aimed at getting a few mugs to join for a period, have a go, stick at it for a few months and then cancel when they realise that they do not and probably won’t ever, make any money.

However, performed properly, there’s no explanation why with affiliate marketing they would not have been profitable, perhaps not to the extent that sends them dashing off to the Lamborghini dealers with credit card in hand, but enough to put a few extra pounds in the wallet. What they didn’t understand and most likely could not have understood (as they wouldn’t have been told), was that there is no possibility that anyone was going to visit their website, let alone shop for anything from the advertisers whose links graced the page. The reason for this is that most people with a site they construct themselves have little or no idea about search engine optimisation.

SEO is a method by which a webpage is made amenable to Yahoo so as to make it straightforward for them to be indexed, graded and assessed for relevance. This is carried out in conjunction with the building of the affiliate marketing site by deciding the keywords which describe the site, what it does and what it offers. Imagine, if you were to pick your niche market to be a shop for fishing tackle supplies, your keywords may be along the lines of maggot drowning, fishing tackle, fishing rods, fishing reels, fishing line, fish hooks, fishing books, fishing DVDs etc. These keywords then have to be inserted into the description of the site in the HTML header area which isn’t shown on the screen to browsers, but is available to search engines, but they also want to be used in the text written into the page that people do view. This combines the 2 areas of the pages together and gains the search engine approval for relevance.

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