We’ve got more small business marketing tips from our favorite guru, Andrew Lock. The best part of his advice is that you can always adapt it to your small business — whether it’s on or off the Web. This week’s topics include a critique of a TV ad, a resource for creating affiliate programs — and additional revenue, plus a look at a few jobs that you wouldnt wish on your worst enemy.
There are some jobs that are simply insane, and in this week’s episode, I share a few of them with you, so watch out for that.
Join me in Orlando, November 5-7 in Orlando, Florida, and for just $197 you can hear and interact with 16 experts in various areas of small business, to help you. More details at the Orlando Summit.
This week’s question concerns TV advertising. Viewer Bob Postal has a new TV commercial for a teeth-whitening product, and its not working as well as he expected. Ill dissect it for you and provide some suggestions on how to improve it.
If you dont have an affiliate program, you should definitely consider it. Affiliates sell for you, and you only pay them for sales made, so its a great solution for marketing your products and services to a wider audience, without risk. I receive many questions about how to attract, and manage affiliates, and I highly recommend the affiliate dashboard from Marlon Sanders. There are six step-by-step sections that guide you through the process very simply.
The big marketing lesson comes from PC World magazine, which I really enjoy as a subscriber. Interestingly, the latest issue had an extra cover on the front of the magazine, thats actually an advertisement. Ill show why and how they did it to generate more revenue, and how you can adapt this principle for your small business.
Remember as always, everything is marketing, and marketing is everything.
Let me know your opinion about the topics covered in the show to help your small business this week — leave your comment below, its really easy to do.
You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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