Seattle nonprofit teams up with online marketer to test affiliate marketing …

“We are just really excited to see where it goes,” said Shari Goetsch, right, director of marketing and communications for, shown with co-founder Digvijay Chauhan.

A nonprofit founded by former Microsoft Corp. executive Scott Oki wants to use the latest in online sales strategy to convert clicks into cash for charity.

The strategy, called affiliate marketing, is among a growing network of more than 5,000 such programs in the U.S. Inc. uses its “associates” program to ask thousands of niche websites to promote its goods to visitors. A site will carry Amazon ads, and if visitors click on them and buy, Amazon awards the site a small payment.

But affiliate marketing has been slow to catch on with charities, despite the growing importance of …


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