LinkShare Announces Barnes & Noble.com to Exclusively Utilize Its Network for …

NEW YORK–(BUSINESS WIRE)–LinkShare
today announced Barnes
Noble.com
, one of the Web’s largest e-commerce sites, has
exclusively selected the LinkShare network for affiliate marketing to
support its performance marketing channel and revenue growth.

“We selected LinkShare for its combination of experience,
technology and strategy to meet our online performance marketing
objectives.”

The news was shared at LinkShare
Symposium East
, an annual conference dedicated to networking and
advancing the skills and knowledge of more than 500 of the industry’s
leading advertisers, publishers and outsourced program management (OPM)
agencies.

Publishers in the LinkShare Network can look forward to the following
Barnes Noble.com program highlights:

  • A competitive 6% commission on millions of products.
  • Access to dozens of site-wide seasonal sales, coupon offers, and
    special deals throughout the year on a wide range of consumer offers –
    from gadgets, to movies, to arts crafts.
  • Be a part of promoting the top-rated line of NOOK™ reading devices.
  • Free shipping on orders of $25 or more. Members get free express
    shipping on all orders with no minimum purchase.

“Scaling our affiliate channel to create new, far reaching partnerships
with online publishers is an important part of our online strategy,”
said Michael Kildale, director of acquisition marketing at Barnes
Noble.com. “We selected LinkShare for its combination of experience,
technology and strategy to meet our online performance marketing
objectives.”

As a leading source for books and content, Barnes Noble.com also
offers NOOK™ devices, more than two million digital books, magazines and
newspapers, toys games, music, DVD and Blu-ray, home gifts, arts
crafts, electronics, kitchen and housewares, video games, and more.

“LinkShare differentiates itself from other networks through experience,
service and technology innovation,” said Yaz Iida, chief executive
officer and president of LinkShare. “As we welcome Barnes Noble.com to
the LinkShare network, we look forward to creating serious commission
opportunities for publishers while building a strong vibrant affiliate
marketing sales channel for the company.”

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high
quality pay per action marketing network, along with expert consultative
services and patented technology. LinkShare’s cost-efficient pay per
action (PPA) affiliate, search and lead generation campaigns acquire new
customers, increase revenue and drive results. LinkShare clients are
Fortune 500 and prominent companies doing business online, including
J.C. Penney, 1-800-Flowers.com, American Express and Avon Products.
LinkShare was founded in 1996 and is headquartered in New York City,
with offices in San Francisco, Chicago, London and Tokyo. LinkShare is
the performance marketing network for Rakuten,
one of the world’s largest Internet service companies. For more
information, please visit: www.linkshare.com.

About Rakuten

Headquartered in Tokyo, Rakuten is one of the world’s largest and most
comprehensive Internet service companies, providing leading services in
ecommerce, portal media, travel, financial services, and professional
sports. Rakuten focuses on new business development and increasing its
scope in order to improve and diversify service offerings. Rakuten is a
publicly traded company in Japan (JASDAQ: 4755).

 

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Article source: http://www.businesswire.com/news/home/20110628005148/en/LinkShare-Announces-Barnes-Noble.com-Exclusively-Utilize-Network

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