Leading Canadian Brands CanvasPop & Mabel’s Labels Tap Acceleration Partners …

NEEDHAM, Mass., May 31, 2012 (BUSINESS WIRE) —
Acceleration Partners, a digital strategy and marketing agency for consumer
products and services companies, is launching and managing new affiliate
marketing programs for two of Canada’s top online merchants, CanvasPop
and Mabel’s Labels.

Affiliate marketing, one of the fastest growing segments of online
commerce, provides a powerful, cost effective approach to new customer
acquisition.Retailers partner with relevant bloggers and content
websites to expand their online presence and increase sales, then grow
their businesses through a channel that is cost efficient and
performance-based.

Both companies chose Acceleration Partners for the firm’s experience
creating and managing affiliate relationships between top retail brands
and parenting and lifestyle bloggers. Hundreds of Canada’s top bloggers
and websites — including OlioBoard.com, DesignEdgeCanada.com and
KissWedding.com – already serve as affiliates for Acceleration Partners
clients including Blurb, Tiny Prints and One King’s Lane.

“A strong affiliate marketing program can give growing online merchants
like CanvasPop and Mabel’s Labels the edge they need to turn a niche
business into a known, sought-after brand. By tapping into affiliates
who already communicate with potential customers, both brands
dramatically expand their reach, effectively reaching the entire North
American market,” said Robert
Glazer, founder and managing partner at Acceleration Partners.

In addition to CanvasPop and Mabel’s Label’s, Acceleration Partners also
manages affiliate programs for consumer brands including Shutterfly,
Tiny Prints, One Kings Lane, Blurb, Tea Collection, Abe’s Market and
Layla Grayce.

The Tiny Prints affiliate program, one of the industry’s top performing,was recently honored with a prestigious “Exceptional Merchant” award at the annual Affiliate Summit in January.

About Acceleration Partners

Acceleration Partners is a digital strategy and marketing agency focused
on online customer acquisition for consumer products and services
companies. A leader in both digital strategy and performance marketing
strategy and implementation, including affiliate program
development/management, Search Engine Optimization (SEO) and Search
Engine Marketing (SEM), Acceleration Partners works with clients to
design strategies and implement programs that deliver measurable,
sustainable growth through transparent, high-value tactics. With a focus
on quantifiable results and client-defined success, Acceleration
Partners sets itself apart through attention to detail and sweating the
small stuff that competitors miss. Clients include One King’s Lane, Tiny
Prints, Shutterfly, Abe’s Market, Blurb, Tea Collection, and Layla
Grayce. For more information, visit
www.acceleration-partners.com .

SOURCE: Acceleration Partners

        For Acceleration Partners
        Kristen Collins, 617-833-5574
        kristen@kmcpartners.com

Copyright Business Wire 2012

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Article source: http://www.marketwatch.com/story/leading-canadian-brands-canvaspop-mabels-labels-tap-acceleration-partners-for-affiliate-program-management-2012-05-31

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