Is Your Headline Creative Enough?

Is Your Headline Creative Enough?

By Stacy Karacostas – Mon, 07/19/2010 – 4:32pm.

When you only have at best a couple seconds to catch and keep someone’s attention on your Website, a good Home page headline is critical. What’s yours?

If it’s “Welcome to Our Site” you are definitely missing out. The best headlines identify the target market, promise a benefit they really want, and create enough curiosity to convince them to keep reading.

You don’t need or want to get creative with this. Because you don’t want prospects to have to think about your headline. You want them to understand right away how you can help them solve a problem, fill a want or achieve a goal.

Here’s a winner that’s anything but creative: “Corns gone in 5 days or your money back.”

In fact, it’s often best to use a proven headline as a template but change it to suit your products or services.

Take the well known headline selling piano lessons “They all laughed when I sat down at the piano…But when I started to play.” This could be tweaked for my Asian Cooking School client to “They all laughed when I invited them over for an authentic Thai feast…Then they tasted the food!”

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