EDINBURGH, August 16, 2011 /PRNewswire/ —
Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.
Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.
On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”
During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from http://www.bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.
About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with its media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search engine optimisation, PPC, usability and web analytics.
There are many things that make LBi unique, but if the company had to choose one it would be its ability to bring together diverse teams of experts to suit any brief. The company calls this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.