Big Affiliate Networks are Too Expensive

Q: I’m a small business owner with limited funds time
on my hands. While I am interested in Affiliate marketing, the fees for
the big guys – CJ and Linkshare are very high. What would you recommend I
should do? I have a gourmet tea website.

One thing to consider is that the fees may be negotiable. I would
suggest revisiting the networks you’ve checked out, as well as their
competitors, to see if there is any flexibility in the pricing.

There is a huge advantage to working with one of the big affiliate
networks. Those companies have a large population of affiliates who
already have accounts with them, so it makes it easier to sell them on
your affiliate program, as opposed to using some network or software
where the affiliates don’t have an account.

Personally, I have to want to promote a company really bad to be
willing to create a new login to do it. I can’t remember the last time I
did that.

So, it would be well worth your while to see if you can arrive at a
workable price with one of the networks you’d like to run your affiliate
program in.

If you go with a smaller, cheaper option now, and then decide to
migrate to a bigger affiliate network down the road, it’s a huge hassle.
I’ve done it and wouldn’t want to go through it again.

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