Affiliate Marketing Manager – How do you Measure UP?
So you think you can run your own Affiliate Marketing business online?
Below is an add for the post of affilaite marketin manager. Check and see how you measure up.
Purpose of the role:
Develop, plan and manage an affiliate programme to efficiently drive acquisition and retention for this leading retailer’s website. Develop new revenue streams through 3rd Party activity.
Main Duties Responsibilities:
– Drive the affiliate listings strategy, sales and return on investment
– Deliver new programmes of activity to drive affiliate partner engagement
– Ensure the robustness relevancy of all product feeds, banners, campaigns
– Reinvigorate activity with Shopping Comparison sites
– Manage the relationship with the Affiliate Networks, driving sales through Affiliate Partners on an on-going basis ensuring profitability and traffic targets are met.
– Constantly look for opportunities to develop the Affiliate Programme and to promote sales, across all product categories and other promotional activity.
– Analyse and recommend appropriate course of action at Affiliate Network / Affiliate level on a daily, weekly, monthly basis.
– Grow revenue through focus on developing relationships with Super Affiliates
– Ongoing research to stay abreast of competitor Affiliate activity and adjust tactics accordingly to ensure that Affiliate objectives can be met.
Comparison Site Partners
– Responsible for planning, implementation and ongoing performance of all Shopping Comparison Site activity.
– Work alongside Trading Marketing to identify opportunities to develop a revenue stream in return for placements on website
– Develop relationships with non core suppliers for revenue opportunities, e.g. micro sites, content
– Responsible for the Affiliate Marketing Budget
– Experienced in both Affiliate Marketing and Online Advertising
– Strong commercial and business awareness.
– High degree of initiative and a team player
Degree level qualification preferred but suitable experience considered
Strong commercial and business awareness
Proven negotiating and influencing skills
SO! You think you can tick all these job requirements and if not what are you going to do about it ?
Leave a comment It will be interesting to see what people think