Abacus Affiliates Names Duo of Marketing and Operations Specialists

Los Angeles, CA (PRWEB) April 05, 2011

Abacus Affiliates (www.abacusaffiliates.net/), the performance-based network that helps advertisers promote through select managed affiliates, today announced the appointment of two accomplished marketing, operations and sales leaders to build on the company’s string of successes. Joining Abacus are Barbara Mayo, the first Director of Affiliate Network for Abacus, and most recently the Senior Affiliate Manager at Adknowledge/Hydra; and Melanie Bever, the company’s new Operations Manager, who previously was the Senior Production Manager at Managed Media Group/Bloosky Interactive.

In joining Abacus, Barbara and Melanie bring experience from some of the field’s leading operations. Barbara’s credits include working as the top producing Senior Affiliate Manager at Adknowledge/Hydra, a CPA and CPC network. Before excelling in affiliate marketing, she was a part of the management team for such online brands as LowerMyBills and ClassesUSA, which are among the leaders in the online acquisition space. Melanie, whose role as the Abacus Operation Manager puts her in charge of supporting sales and technical operations, developed her industry expertise at Managed Media Group/Bloosky Interactive, a full-service direct marketing agency. Previously, Melanie worked for Pacific Sunwear Corporate.

“We are delighted to welcome Barbara and Melanie to the Abacus team,” said Abacus CEO and founder Laura Belzer. “Together, they have an impressive track record of driving growth and expertly managing operations and affiliate networks – enormous assets with Abacus’ booming businesses in this expanding field. The two of them will make a great addition to Abacus, helping us to not only thrive but continue to grow.”

Their arrival is part of Abacus’ ongoing expansion sparked by its success in the affiliate marketing. Along with its vertical expansion for lead generation for automotive, mortgage and insurance, Abacus has also promoted one of the largest providers in the daily deals space and more recently moved into the call center and mobile distribution. Abacus is on track to double its annual revenue from 2010.

About Abacus Affiliates

Abacus Affiliates (www.abacusaffiliates.net/) was born out of founder and CEO Laura Belzer’s desire to create a strong, nimble player in affiliate advertising. She established a performance-based network with low overhead and high payouts that developed a reputation for heart, integrity and enduring relationships. Within months of its 2002 launch, Abacus was featured in the New York Times. Clients have included Disney, Gold’s Gym, AARP, Match.com and FreeCreditReport.com. Abacus is a privately funded company that has generated nearly $24 million. This year, Abacus is projected to double its annual sales.

Abacus can be found online at www.abacusaffiliates.net/; and on Twitter at: Abacus_tweet

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Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/04/05/prweb8271605.DTL

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