Twitter Business Center Testing Underway
New controls, features should give companies an edge
It looks like Twitter is finally – and literally – getting down to business. After working on the site’s stability, translating it into different languages, and finding new corporate offices, it’s now testing a control panel for companies called the Twitter Business Center.
The new Business Center should, judging from screenshots obtained by Ben Parr, allow small business owners to “[c]ustomize the contents of your business profile page,” “[a]dd a ‘Verified Account’ badge to your profile for credibility and authenticity,” and “[a]dd contributors so multiple people can easily tweet from your business account.”
Then one other very interesting feature is the ability to “[r]eceive direct messages from any follower” – even if you’re not following that person in return – which should make the matter of fielding questions and complaints much more straightforward.
To reiterate, though: the Twitter Business Center is just in testing right now, and there’s no way for anyone to opt into the test.
It also remains unknown when the next stage of development might occur, or how much Twitter might eventually charge for access to the Business Center.
Stay tuned, then, and at least make sure that your Twitter account is linked to a working email address in case Twitter tries to include you in the experiment.