Pitney Bowes Finds Most Small Biz Owners Optimistic

Pitney Bowes Finds Most Small Biz Owners Optimistic

By Doug Caverly – Mon, 04/26/2010 – 2:12pm.

73 percent hopeful despite negative year-over-year comparison

Small business owners are more than ready to make the best of it as we try to exit the recession, according to a new study from Pitney Bowes.  The firm found that almost three-fourths of small business owners are optimistic about the future.

The exact percentage, as determined by a poll of 504 small businesses, is 73 percent, which seems quite good.  Indeed, if you figure that some people might have gone “neutral” instead of being either optimistic or pessimistic, and that a few folks are pessimistic no matter what, it’s possible that the figure is great.

Pitney Bowes did uncover some unfortunate data, though.  Apparently 52 percent of small business owners feel their situation is worse now than it was 12 months ago, with 74 percent of them citing decreased sales as their number one financial problem.

Healthcare costs, late payments from customers, and restrictions on financing proved to be stressors, as well.

But the prevalence of optimism is undoubtedly what deserves the spotlight here.  Christine Martin, the senior director of customer marketing and strategy at Pitney Bowes, said in a statement that the survey “revealed the agility of small businesses to adapt in today’s economy to stay in business for the long haul.”

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