Google Aims To Help Small Businesses With Boost

Google Aims To Help Small Businesses With Boost

By Mike Sachoff – Wed, 10/27/2010 – 5:10pm.

Google launches Boost for small businesses

If you own a business and have claimed your free business listing in Google Places, which then appear on Google and Google Maps, then you will be glad to know the search and advertising company has introduced another way to help your business get noticed.

The company has introduced Google Boost, which allows business owners to create online search ads directly from within their Google Places account.

The Google Small Business Blog offers more details. “Boost ads are eligible to appear in the ‘Sponsored Links’ section of Google.com and Google Maps search result pages. For example, if you’re a restaurant owner in San Francisco who has signed up for Boost, your ad may show up when someone does a related search like the one below, indicating a cuisine and location that matches yours.”

“Beyond the basics like your company name, address, phone number and website, your ad may also include the number of reviews you’ve received, an average star rating and a link to your Place page to help potential customers find additional useful information about your business. When a map appears alongside the results, a blue pin will help folks quickly find your location on the map. Businesses using Google Tags will also see their yellow tag appear in the ad.”

Currently Boost in in beta in San Francisco, Houston and Chicago. Interested businesses can sign up to receive notification when Boost comes to their area.

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