By Ali Ord – Thu, 02/18/2010 –

Advertisers can now use PayPal to make payments on Facebook Ads

Today, Facebook announced their new relationship with PayPal. The new partnership will allow advertisers to make payments through PayPay to Facebook, forming a quick and less difficult process for many businesses, specially helping in areas where payments are more expensive, and for small international companies. Facebook advertisers may find this new system to be a more convenient option when paying for Facebook Ads.

“We want to give the people who use Facebook, as well as advertisers and developers, a fast and trusted way to pay across our service. As our business has grown, offering local methods of payment has become increasingly important for advertisers who want to buy Facebook Ads. Teaming with PayPal, a global leader in online payments, makes this possible,” said Dan Levy, director of payment operations for Facebook.

PayPal could also be a benefit for users that desire Facebook Credits, currently being tested on games and applications, to pay for products on the Facebook Gift Shop and other goods accessible on Facebook. With 400 million people, 70 percent of these in the United States, Facebook has created a community where different payment options are required to make the process simpler for users. PayPal could do just that.

“Put simply, PayPal’s business is payments. We make it easier for customers to send and receive money online in 24 currencies and 190 markets around the world. We’ve always been an important part of the developer ecosystem on Facebook, and we’re excited to expand our relationship directly with Facebook to help grow advertisers’ and developers’ businesses,” said Osama Bedier, PayPal’s vice president of platform and emerging technology.

PayPal will be a manageable way for small businesses to pay for Facebook Ads without payment complications. This new system can only make the process of paying less involved for small businesses.


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