Ad Campaign Tries To Raise Profile Of Self-Employed
NASE targets Washington with bunny slipper pics
Public perception of the self-employed may soon improve, thanks to an ad campaign the National Association for the Self-Employed launched today. The NASE’s message – which is accompanied by attention-catching images of businesspeople wearing bunny slippers – is that self-employed individuals don’t just sit around the house in their PJs.
The campaign uses the slogan “The self-employed – not so ‘bunny’ anymore” to emphasize the point, and the aim is for this to go viral and influence policymakers in Washington.
The big issues in which the NASE is most interested then include new IRS reporting requirements, a home office tax deduction, and healthcare costs.
As for what else the campaign involves (since a slogan and amusing pics can only go so far), its homepage states, “The self-employed contribute billions of dollars to our economy every year, working in fields like finance, real estate, manufacturing and many more. Seventy-eight percent of small businesses are self-employed – they play a big part in keeping our economy growing.”
Let’s hope the bunny slippers campaign catches lawmakers’ attention, convinces them of the importance of self-employed individuals, and steers them in the right direction.