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So many people have great ideas, but most of those ideas do not begin as successful businesses. In many cases, these ideas are put into motion even before they are fully formulated and can stand-alone as a business. With funding getting scarcer and scarcer, it is best to have a solid business model in place before you start operating a business. In this report, Abby Johnson discusses the process of actually turning these ideas into business models. The three steps are: 1. Know your market 2. Build a team 3. Create a business plan and stick with it